Every question, answered straight

Both, deliberately. One half of the business runs the marketing that brings customers to you — SEO, paid ads, social, content, email, web, and brand. The other half builds AI agents that answer, qualify, book, and follow up with the people that marketing brings in. Buying those two things from suppliers who never speak to each other is how leads go cold, so we sell them from the same team.

Yes, and many clients do. Some take marketing only because their follow-up is already solid. Some take agents only because they already have more leads than they can answer. We will tell you honestly which half your business is short on, and it is often not the one you called about.

Never. Ad budget is billed to you directly by Google, Meta, or LinkedIn on your own card and your own account, at cost. We charge a flat management fee, which means advising you to cut a campaign never costs us money. Below roughly $1,500 a month in spend we will usually tell you to put the money into SEO, email, or your offer instead.

It depends honestly on the channel. Paid ads and AI agents produce measurable results within weeks. Email flows start earning as soon as they are switched on. SEO and content take 3–6 months to move commercial rankings, and anyone telling you otherwise is either targeting keywords nobody searches or doing something that will cost you the domain. We say which timeline applies before you commit.

An AI employee is a production-grade AI agent that owns a specific job in your business — answering support tickets, booking appointments, qualifying leads, processing documents. Unlike a chatbot widget, it's connected to your real systems (CRM, calendar, helpdesk, accounting), follows your business rules, and escalates to humans when judgment is required.

Most single-agent deployments go live in 1–3 weeks. Multi-agent or custom builds typically take 4–8 weeks. Every engagement starts with a scoping call where we commit to a concrete timeline before you sign anything.

This is the right question to ask. Every agent we ship is grounded in your actual data and policies, tested against hundreds of real scenarios before launch, and configured to hand off to a human rather than guess when it's uncertain. You review and approve its behavior during a supervised pilot phase before it runs autonomously.

Your data stays yours. We use enterprise API agreements where prompts and outputs are not used to train foundation models, encrypt data in transit and at rest, and support data residency requirements. We'll sign your DPA and complete your security questionnaire during procurement.

Both halves work the same way: a scoped one-time setup fee plus a monthly retainer. Marketing retainers start at $1,490/month and never include a markup on ad spend. AI agent plans start at $890/month and cover hosting, model costs, monitoring, and continuous improvement. No long-term lock-in — month-to-month after the initial term.

We scope a measurable success criterion before every engagement — cost per qualified lead, meetings booked, ticket deflection rate, hours saved. On the AI side, if the supervised pilot misses the agreed threshold you don't move to a subscription and the pilot fee is credited or refunded. On the marketing side we report against that criterion monthly, and if the plan isn't working after the first quarter we say so and change it rather than quietly re-billing you.

No. We handle the engineering end-to-end — integration, hosting, monitoring, and iteration. You need a point person who knows your business processes and can spend roughly two hours per week with us during implementation.

Very likely. We connect to widely-used platforms with accessible APIs — HubSpot, Pipedrive, Shopify, Stripe, Slack, Notion, Airtable, Zendesk, Intercom, and more — using API keys you generate with our click-by-click instructions. Where a tool needs your IT admin's approval (like Google Workspace), we tell you upfront and guide that step. For proprietary software with an API, custom integrations are routine work.

Every subscription includes 24/7 monitoring, model updates, monthly performance reviews, and continuous tuning as your business changes. Growth plans and above include a direct line to the founder and same-day support response.

Before launch we baseline your current numbers — handle time, response time, conversion rate, hours spent. After launch, your client dashboard tracks the same metrics in real time, and we review them with you monthly. If the numbers don't justify the cost, we'll tell you that too — the subscription is month-to-month precisely so it has to keep earning its place.